As a business owner, you want your customers to be happy and keep coming back for more. And let’s face it, getting orders right and delivering them on time is a huge part of that. That’s why Direct-To-Customer order fulfilment is the way to go if you want to exceed your customers’ expectations. It’s all about understanding what they want and ensuring their orders are processed quickly and accurately. By doing this, you’ll increase customer satisfaction and loyalty and improve your chances of success.

What is Direct-To-Customer Order Fulfilment?
Direct-To-Customer (DTC) order fulfilment is a type of order fulfilment that cuts out the middlemen and involves shipping products directly from the warehouse to the customer’s doorstep. This approach has become increasingly popular with the rise of online shopping, as customers expect faster and more efficient delivery.
Clarus WMS has helped its clients implement DTC order fulfilment with great success. For example, one client, a leading cosmetics retailer, struggled to keep up with the demands of their customers. Their traditional order fulfilment process involved multiple steps, often leading to errors and delayed shipments. By implementing DTC order fulfilment with Clarus WMS, they could streamline their process, reduce errors, and deliver orders much faster. As a result, they saw a significant increase in customer satisfaction and loyalty.
Benefits of Direct-To-Customer Order Fulfilment
Here are some additional benefits of DTC order fulfilment:
- Improved efficiency: By eliminating middlemen and focusing on core operations, businesses can optimise their order fulfilment process and improve efficiency. This translates into faster and more accurate order fulfilment.
- Cost savings: DTC order fulfilment can help businesses save on warehousing and shipping costs. By shipping products directly to customers, businesses can eliminate the need for additional storage and transportation costs.
- Scalability: DTC order fulfilment allows businesses to easily scale their operations to meet the demands of their customers. With the right systems, businesses can handle increased order volumes without sacrificing efficiency or accuracy.
- Increased visibility: With DTC order fulfilment, businesses have greater visibility into their order fulfilment process. They can track orders from the warehouse to the customer’s doorstep, identify areas for improvement, and make informed decisions to optimise their operations.
Small-Order Distribution Centre for Direct-To-Customer Order Fulfilment
Businesses should consider investing in a small-order distribution centre to optimise their Direct-To-Customer (DTC) order fulfilment process. These warehouses are designed to handle small orders and are more efficient than traditional ones. They are also flexible and adaptable to changing customer demands, making them ideal for businesses looking to scale their operations.
According to a study by Supply Chain Digest, small-order distribution centres can process up to 20 times more orders per hour than traditional warehouses. This means businesses can fulfil orders faster and with fewer errors, increasing customer satisfaction and loyalty.
In addition to faster order fulfilment, small-order distribution centres can also help businesses save on warehousing and shipping costs. Because these warehouses are designed to handle small orders, they require less space and can be closer to customers, reducing transportation costs.
For example, one of Clarus WMS’s clients, a leading e-commerce retailer, struggled to keep up with the demands of their customers due to the high volume of small orders. By investing in a small-order distribution centre and implementing our software, they processed orders faster and reduced their shipping costs by 30%.
Warehouse Design & Operations
To maximise the benefits of Direct-To-Customer order fulfilment, businesses must pay close attention to their warehouse design and operations. A well-designed warehouse layout can significantly improve order fulfilment, leading to faster and more accurate order processing.
According to a report by LogisticsIQ, the global warehouse management system market is expected to grow at a CAGR of 14.1% from 2021 to 2026, highlighting the increasing importance of warehouse management software.
The ideal warehouse design should prioritise efficient storage layout and the order-picking process. It should also have proper lighting and ventilation to ensure employees’ safe and comfortable working environment.
Advanced warehouse management software can be a game-changer for businesses implementing Direct-To-Customer order fulfilment. Such software can help businesses optimise inventory levels, track orders, and ensure that orders are fulfilled accurately and on time. In fact, a study by Supply Chain Digest found that companies using warehouse management software saw a 12% increase in inventory accuracy and a 9% increase in order fulfilment efficiency.
Investing in the right warehouse design and software can improve the order fulfilment process and help businesses save on costs, and increase customer satisfaction and loyalty.
Efficient Order Fulfilment with Direct-To-Customer Order Fulfillment
Efficient order fulfilment is critical for businesses to satisfy their customers. By embracing Direct-To-Customer order fulfilment, businesses can ensure accurate and timely order fulfilment, ultimately increasing customer satisfaction.
To optimise the DTC order fulfilment process, businesses must consider their warehouse design and operations. The warehouse should be designed to improve the storage layout, picking, and shipping process. Additionally, investing in advanced warehouse management software can help businesses track orders and manage inventory levels.
By investing in these improvements, businesses can provide faster and more efficient order fulfilment, increasing customer satisfaction and loyalty.
Warehouse Management System for Direct-To-Customer Order Fulfilment
Direct-To-Customer order fulfilment requires businesses to invest in a reliable warehouse management system to ensure accurate and timely order fulfilment. According to a study by Statista, the UK’s online retail market size is predicted to reach 200 billion GBP by 2025. As more customers shop online, businesses must optimise their order fulfilment process with a WMS.
A reliable WMS can help businesses track orders, optimise inventory levels, and ensure fast and accurate order fulfilment. Choosing a WMS with essential features like real-time inventory updates, order tracking, and warehouse optimisation is important. A well-designed WMS can increase efficiency and reduce order processing errors. In turn, this can lead to increased customer satisfaction and loyalty.
Clarus WMS is ideal for businesses searching for a WMS to handle their DTC order fulfilment requirements. It’s an easy-to-use and intuitive system that integrates seamlessly with existing systems. With Clarus WMS, businesses can improve their order fulfilment process and meet the demands of their customers in the growing UK e-commerce market.
How to Analyse the Impact
To determine the effectiveness of Direct-To-Customer order fulfilment, businesses must track key metrics that provide valuable insights into the process’s success. Here are some essential metrics that businesses should monitor to gauge the impact of Direct-To-Customer order fulfilment:
Order accuracy: Accurate orders are essential for customer satisfaction. By tracking the percentage of accurate orders, businesses can identify areas for improvement and ensure that they deliver the correct products to customers.
Order fulfilment time: Customers expect quick delivery in today’s fast-paced world. Businesses can identify bottlenecks and optimise their operations by monitoring the time it takes to fulfil orders.
Customer satisfaction: The success of Direct-To-Customer order fulfilment can be measured by customer satisfaction. Businesses can determine if their fulfilment process meets customers’ expectations by collecting customer feedback.
Cost savings: Direct-To-Customer order fulfilment can result in significant cost savings. By eliminating the need for intermediaries, businesses can reduce costs associated with warehousing and shipping.
Tracking these metrics is essential for understanding the impact of Direct-To-Customer order fulfilment on a business. Businesses can optimise operations, enhance customer satisfaction, and achieve cost savings by leveraging a reliable warehouse management system like Clarus WMS.
Best Practices for Direct-To-Customer Order Fulfilment
To make the most out of Direct-To-Customer order fulfilment, businesses should follow these effective best practices:
Invest in the right technology: Investing in the right technology is critical for efficient order fulfilment. This includes investing in a small-order distribution centre, advanced warehouse management software, and other essential tools. Clarus WMS clients have reported up to 30% improvement in order accuracy after implementing the software.
Utilise data: Data can help businesses make informed decisions about their order fulfilment process. Businesses should use data to track orders, optimise inventory levels, and identify areas of improvement.
Monitor and measure performance: Businesses should continuously monitor and measure the performance of their Direct-To-Customer order fulfilment process to identify areas of improvement. Clarus WMS clients have seen up to a 50% reduction in order fulfilment time after monitoring and analysing their order fulfilment process.
Train employees: Proper employee training ensures a smooth order fulfilment process. Employees should be trained on the warehouse layout, warehouse management software, and order fulfilment process to avoid errors and delays.
Automate processes: Automating processes can help businesses save time and resources. Businesses should look for ways to automate their order fulfilment process. Our clients have reported up to 40% cost savings with the software’s automation capabilities.
Conclusion
Direct-To-Customer order fulfilment is a great way to increase customer satisfaction and loyalty. By investing in the right technology, utilising data, and automating processes, businesses can ensure that orders are fulfilled accurately and on time. In addition, businesses should also monitor and measure the performance of their Direct-To-Customer order fulfilment process to identify areas of improvement. With the right approach, businesses can unlock customer satisfaction with Direct-To-Customer order fulfilment. Use Clarus WMS as your warehouse management system for the most efficient Direct-To-Customer order fulfilment process. Book your demo today!