Not on the High Street: The Good and the Not-So-Good

Learn if it's the right platform for your small business.

April 17, 2023

Not on the High Street logo

Online shopping has been booming lately, and businesses everywhere are hopping on the digital bandwagon. E-commerce is on the rise, and one platform that’s caught the eye of many small businesses is Not on the High Street. This curated marketplace is all about showcasing and selling unique, one-of-a-kind products. But is it the right fit for your business? Let’s explore the ups and downs of Not on the High Street and help you make the best choice.

Not on the High Street logo

The Perks of Selling Not on the High Street

  1. You’ll get noticed: With a bustling customer base, Not on the High Street can help your business shine. Plus, its curated approach means shoppers browsing the site specifically hunt for something special and unique – just like your products!
  2. Wallet-friendly setup: Starting a shop on Not on the High Street is more budget-friendly than building your e-commerce site. This makes it an appealing option for small businesses just getting their feet wet.
  3. User-friendly experience: The platform is a breeze to navigate, making managing your shop and products a piece of cake.
  4. Boosting your brand: Not on the High Street has a solid reputation, which can work wonders for raising brand awareness for your business.

The Challenges of Selling Not on the High Street

  1. Fees, fees, fees: The platform charges fees for its services, which may take a bite out of your profits.
  2. It’s a crowded market: Not on the High Street is pretty popular, so standing out among the competition might be challenging.
  3. Limited creative control: Selling on Not on the High Street means relinquishing some control over your shop and products. For instance, customising your shop’s design or tweaking product descriptions is a no-go.
  4. Platform reliance: Your sales depend on the platform’s stability. If it falters or changes, your business could feel the impact.

The Verdict

Not on the High Street can be a fantastic option for small businesses, but it’s crucial to consider the pros and cons before diving in. The platform offers increased exposure, an affordable setup, and a user-friendly experience, but it also comes with fees, fierce competition, and limited control. Ultimately, it’s up to you to decide if the benefits outweigh the drawbacks and if Not on the High Street is the perfect match for your business.

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