Stock Rotation 101: Why It Matters and How to Nail It

Hey there! If you’re puzzling over stock rotation or just fancy a bit of knowledge, you’ve hit the jackpot. We’re about to unravel why stock rotation is a total game-changer for any business, especially in the whirlwind world of warehouse management.


Stock Rotation 101: The Unsung Hero of Warehouse Management. Just like picking the oldest chocolates first, stock rotation is all about using up the older stock before the new. It’s a simple yet effective strategy, with terms like FIFO and FEFO making it sound fancier than it is. But trust us, it’s as straightforward as choosing your next chocolate bar!

Why Stock Rotation Deserves Your Attention

  • Waste Reduction: In the UK, tonnes of food are binned unnecessarily. Proper stock rotation can slash waste by 15%, which is not just good for your conscience but for the environment too.
  • Customer Satisfaction: Everyone loves fresh products. Consistently offering the freshest stock keeps customers coming back and helps avoid the dreaded scenario of selling expired goods.
  • Space Maximization: Regularly moving older stock clears room for new products, keeping your warehouse neat and efficient.
  • Profit Increase: With less waste and more satisfied customers, your bottom line is bound to see a positive impact.

Mastering Stock Rotation

  • Embrace Technology: Incorporate barcodes and tracking software. It’s the 21st century, after all!
  • Set Clear Rules: Establish and enforce FIFO and FEFO policies.
  • Invest in Training: Educate your team. Knowledge is power, particularly when it comes to efficient stock management.
  • Regular Audits: Keep a close eye on your stock to ensure your rotation strategy is on point.
  • Automate: Consider Automated Stock Management Systems to simplify and streamline the process.

Pro Tips for Effective Stock Rotation

Monitor Expiration Dates: These are crucial. Overlooking them can lead to waste and unhappy customers.

Keep Things Organised: A well-ordered inventory is more manageable and efficient.

Analyse Your Data: Track your sales patterns. Adjust stock levels based on what’s popular and what’s not.


Stock rotation might seem like a tricky concept, but it’s really about showing some love to your older stock. Implementing effective rotation practices can save you money, delight your customers, and optimize your space utilization.

And if you’re thinking, “Blimey, I need a bit of help with this,” Clarus WMS might just be your knight in shining armour. It’s packed with features to help with everything from expiration date tracking to automated alerts – your very own stock management wizard!

Frequently Asked Questions

What is stock rotation, and why is it important?

Stock rotation, like FIFO and FEFO, ensures older stock is used before newer stock, reducing waste, ensuring product freshness, and improving customer satisfaction.
Technology like barcoding and Automated Stock Management Systems can streamline the rotation process, ensuring accuracy and efficiency.
Regular audits help maintain accurate stock levels, identify discrepancies, and ensure adherence to rotation policies.
By ensuring that customers receive the freshest products, stock rotation enhances customer trust and loyalty.
Consider factors like product shelf life, sales velocity, warehouse layout, and staff training to effectively implement a stock rotation system.

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